Google has now officially launched a new update to their search engine algorithm. The new update, Panda, was launched in the United States last mont. The rest of the world, including the UK, experienced the Panda update this month.

Panda is designed to reward websites with high quality content by placing them higher in the search engine results pages (SERPs) and is impacting around 11.8 per cent of search queries.

However, despite Googles’ best intentions, many websites feel they have been unfairly hit by the Panda update,  who are experiencing a drop in search engine position.

According to Searchmetrics’ report, the 10 biggest losers are:

1. pricedash.com (-99.7%)
2. discountshoppinguk.co.uk (-99.3%)
3. webdevelopersnotes.com (-98.9%)
4. netvouchercodes.co.uk (-98.7%)
5. pocket-lint.com (-98.7%)
6. killerstartups.com (-98.3%)
7. wakoopa.com (-98.1%)
8. aceshowbiz.com (-98.0%)
9. everydaysale.co.uk (-97.8%)
10. electricpig.co.uk (-97.2%)

And the biggest winners include:

1. ebay.co.uk (+42.1%)
2. techcrunch.com (+40.7%)
3. national-lottery.co.uk (+39.5%)
4. econsultancy.com (+37.1%)
5. thisismoney.co.uk (30.1%)
6. siteslike.com (+25.4%)
7. mirror.co.uk (24.9%)
8. blogspot.com (22.8%)
9. mashable.com (22.6%)
10. itv.com (22.4%)