Google’s Amit Singhal has stated the company plans to make around 500 more changes to its search algorithm this year, following the recent Panda update.

“Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year,” says Singhal. 

“In fact, since we launched Panda, we’ve rolled out over a dozen additional tweaks to our ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda. Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.”

The message is clear; while Google continues to change how it evaluates and ranks websites, webmasters should focus on delivering content that appeals to visitors – over content that “should” appeal to search engines.