According to a new report by Experian Hitwise, Bing has increased its share of the search engine market by 0.28 percent within February and March.

Bing’s market share has been increasing each year, with an increase of 1.43 percent in 2010, to 4.39 percent. It is now the UK’s fastest growing search engine.

Google remains as the most popular search engine in the United Kingdom with 90 percent, while Yahoo saw a drop of 0.52 percent.

Bing is now the UK’s second most used search engine, Yahoo is the third and Ask is the fourth despite a drop of 0.21%.

Research Director at Experian Hitwise, Robin Goad said: “Microsoft is starting to make inroads into Google’s massive share of the search market, although Google remains the clear leader in absolute volume terms.” He added: “It is vital that brands closely monitor the changing trends in the search market, as search typically accounts for between 40-50% of a website’s inbound traffic.”